Saturday, November 22, 2014

TOW #11: Written - "Gender Equality is Your Issue Too" by Emma Watson

http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too

Emma Watson's brilliant speech on equality for women had changed the perspective about feminism. Pinpointing her audience and by using personal anecdotes and thoughts, Watson is able to connect with her audience and call for action. With the application of effective rhetoric, Watson was able to achieve her purpose, which is seen with many famous figures and others taking the pledge of "HeforShe."

From the very beginning, Emma Watson establishes her main audience: men. Mentioning that feminism may seem to be man-hating and a fight of women vs. men, Watson states, "Men - I would like to take this opportunity to extend your formal invitation. Gender equality is your issue too." (para 19). With the whole campaign centered around calling for action from the opposite gender, Watson clearly identifies and addresses her audience. She has a clear understanding of who she desires action from and pinpoints men to initiate change. Even mentioning that she is "reaching out" because "we need everyone to be involved" (para. 2), this specifically shows Watson's understanding of her target audience.

Another successful usage of rhetoric is Emma Watson's use of personal anecdotes and thoughts, which establishes both her credibility and illustrates her own belief on feminism. Repetitive statements such as "When at 14...When at 15...When at 18" (para. 7-9), Watson establishes ethos for she, herself, has experienced and seen gender inequality. In addition, Watson explains her own decision of becoming a feminist and why she believes in gender equality. Mentioning that she thinks "as a woman I am paid the same as my male counterparts...that I should be able to make decisions about my body...that women be involved on my behalf in the policies and decision-making of my country" (para. 10), she reasons why she is a feminist. Not a man-hater, she illustrates her own beliefs on feminism and debunk the common misconceptions about feminism; she states that all she desires is equality.

With many famous celebrities joining the campaign, Watson has raised awareness about feminism and effectively called people to take the pledge of "HeforShe." Reflecting the effectiveness of her usage of rhetoric, Watson has successfully persuaded others to commit to the fight for gender equality.

guestofaguest.com

Men—I would like to take this opportunity to extend your formal invitation. Gender equality is your issue too. - See more at: http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too#sthash.kNcZndpN.dpuf
Men—I would like to take this opportunity to extend your formal invitation. Gender equality is your issue too. - See more at: http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too#sthash.kNcZndpN.dpuf
Men—I would like to take this opportunity to extend your formal invitation. Gender equality is your issue too. - See more at: http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too#sthash.kNcZndpN.dpuf







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