TOW #3 - Coca-Cola's Genius Advertising (Visual)

theinspirationroom.com

"The Coke Side of Life" and "Open Happiness" are the most recent slogans from the #3 Best Global Brand, Coca-Cola. Without the constant, effective advertising of the company's product, would Coca-Cola be a house-hold brand name that people of all ages enjoy? Coca-Cola has had a long history of its slogans and famous ads. Repeatedly in every ad, common traits that can be seen are: an emphasis on enjoying the drink, bonding with loved ones with the drink, and the dependability of the product. Through the simple yet effective layout of the ad, consumers can be persuaded to buy the drink and enjoy it with close friends and family.

This particular ad depicts three young adults laughing and enjoying Coca-Cola at a picnic. Firstly, the boys and girl are all smiling, giving off an atmosphere of enjoying the drink and having a good time. Also, the friends show how the drink is something that can be shared and enjoyed with loved ones. Secondly, in the cooler there are many more bottles of the drink. The large quantity demonstrates the desire to drink more Coke and relish the addicting, delicious taste of it.

Another important aspect of the ad is seen on the far left, where it is written "125 years". This statement illustrates the reliability of the company and how it has been successful and desirable to consumers. Due to its long standing history this adds, in a sense, ethos and logos. Ethos can be used by the statement because the company, who has been serving Coke for 125 years, has credibility and knows what consumers desire in their products. Also, logos can be seen with the use of facts. If one was between Coca-Cola and another fountain drink, one might choose Coca-Cola because of its famous reputation and long history of serving products people have enjoyed for over a century.

An effective statement and an idealistic depiction of a picnic allows Coca-Cola to successfully convince buyers. By opening happiness, consumers can enjoy and share this drink with loved ones. By opening and buying happiness, they can share happiness.